Welcome to
Powur Brand Guidelines
Your go-to resource for ensuring a powerful and impactful brand experience.
Hello Warrior!
This is your definitive guide to help us strengthen the Powur brand. It provides easy-to-follow directions and examples to maintain consistency in our messaging and visuals. For your convenience, you will find links to brand and photo galleries and assets throughout this guide.
Let’s dive in so you can understand how to ensure we maintain a unified brand experience across all channels.
BRAND MESSAGE
Communicating consistently as one team makes our brand stronger. This high-level messaging should act as a guiding light for all of our communications.
When you use this foundational messaging, it helps us ensure consistency at each stage of your customer’s solar journey and strengthens their brand loyalty.
THE GOLDEN CIRCLE
The future of our planet depends on ending the dirty energy economy. But this is only achievable if we work together to build a clean and equitable energy future for everyone.
Unite the best talent, skills, and technologies in a virtual ecosystem that empowers everyone and creates a seamless solar energy experience
Solar energy sales enablement and project fulfillment platform
VISION
A thriving planet where everyone is empowered by clean energy
MISSION
To provide a world-class, end-to-end solar sales enablement and project fulfillment platform that empowers our entire ecosystem of stakeholders to thrive.
PILLARS OF MISSION
Scalable Platform Model
An agile platform that quickly and easily adapts to provide value and advance a dynamic and diverse energy market.
Commitment to Energy Excellence
Unite and empower the industry’s leading talent with the vision, resources, and opportunity to build the best solar experience.
Passion to Reimagine
A community passionate about upending the traditional business model of vertical integration and conventional thinking.
Shared Success
A culture of value sharing that enables all stakeholders to contribute and thrive.
Brand Value Proposition | Tagline
Making solar energy everyone’s business
LOGOS
The logo represents the radiating sun. It represents energy, positivity, and a bright outlook, conveying a sense of empowerment and vitality.
Powur is about personal enablement, which is the key to unlocking one’s full potential and achieving personal growth and success.
Important:
Contrast is crucial for our logo, ensuring clarity and visibility, and enhancing the overall user experience.
ON DARK BACKGROUND
ON LIGHT BACKGROUND
LOGO DONT’S
- Don't change the color of our logo
- We love gradients, but gradients aren’t permitted in the logo
- Do not use "POWUR" without the SYMBOL
- Do not use POWUR'S SYMBOL along your own brand
- Do not use the logo as part of a sentence
COLOR PALETTE
Our brand colors were strategically chosen to cohesively convey our brand personality across all our communications, creating a lasting visual impression.
The iconic blues and yellow embody a sense of trust, reliability, and innovation, chosen to evoke a lasting and positive emotional connection with our audience and stand out among the competition in our industry.
PRIMARY COLORS
#20C2F1
RBG: 41, 193, 239
CMYK: 65, 1, 1, 0
PANTONE 298 C
#F4C751
RBG: 244, 199, 81
CMYK: 4, 20, 80, 0
PANTONE 141 C
#0070F4
RBG: 0, 112, 244
CMYK: 80, 57, 0, 0
PANTONE 2728 C
#F1F5F8
RBG: 241, 245, 248
CMYK: 4, 1.5, 1, 0
SECONDARY COLORS
#51F2CB
RBG: 81, 242, 203
CMYK: 51, 0, 34, 0
#07469A
RBG: 7, 70, 154
CMYK: 100, 83, 6, 0.5
#5E676C
RBG: 94, 103, 108
CMYK: 65, 51, 49, 18
#002160 RBG: 13, 45, 82 CMYK: 100, 85, 40, 36
TYPOGRAPHY
Our fonts enhance our brand’s visual appeal and ensure a harmonious and distinctive typographic identity across all communication platforms.
Our brand displays modern sophistication with a dynamic interplay of Poppins’ clean, sans-serif lines and Barlow’s robust and versatile design, creating a harmonious typographic balance that resonates across all our communications.
HEADLINE FONT
Poppins
Headline in Light
Headline in Regular
Headline in Medium
Headline in Bold
Headline in Extra Bold
Headline in Black
SUBTITLE FONT
Barlow
Subtitle in Light
Subtitle in Regular
Subtitle in Medium
Subtitle in Bold
Subtitle in Extra Bold
Subtitle in Black
PHOTOGRAPHY
Photography is more than images, it’s the foundation for powerful storytelling!
Our gallery outlines the preferred style and composition that collectively define our brand’s unique visual identity, ensuring a cohesive and resonant storytelling through every captured moment. Authenticity and inspirational are paramounts in our brand imagery; we prioritize real, genuine photos that capture the essence of our brand’s vision and mission to connect with our audience on a personal level.
PHOTOGRAPHY DONT’S
- Don’t use cliché stock imagery that lacks context, specificity and diversity
- Steer clear of images that place your subject in unrealistic or unrelated settings
- Avoid using images with forced or unnatural poses
- Don’t use images that are out of focus, overly saturated, poorly composed or pixelated
- Do not use images of people standing or sitting on panels, or people on a roof without the proper safety equipment (hardhat and harness)
VISUAL ELEMENTS
Iconic Impact: Shaping Brand Recognition Through Thoughtful Iconography.
Icons are stories in a simple symbol, designed to serve as a shortcut to an idea that needs to be communicated.
PRESENTATIONS
Our diverse slide deck gallery prioritizes simplicity to empower you with an intuitive and user-friendly design for a variety of audiences.
With clear layouts, easy customization options, and a seamless integration of brand elements, these templates make it effortless for anyone to create impactful presentations while maintaining a consistent and professional brand image.
DIGITAL BRANDING
Our digital branding templates and assets provide all you need for a consistent and compelling online presence.
Our social shareable gallery provides you with different assets that guide the application of our brand across digital platforms to foster engagement and support your business.
MARKETING CENTER
A hub to empower you, the Marketing Center is equipped with a comprehensive array of marketing and sales assets that let you leverage the power of our brand.
These assets enable you to effectively showcase products and services, and ultimately drive the success of your solar business.
POWUR OUTLET
Dress the brand, boost credibility.
Step into our exclusive clothing shop, tailored for you. It’s where style meets brand representation and offers you a curated collection that empowers you to embody and proudly represent the brand and mission.
BRAND VOICE
Infusing our brand with inspiration, empowerment, a touch of edginess, informative depth, vibrant energy, unwavering confidence, and a conversational tone, we create a dynamic and engaging experience that resonates with our diverse audience.
By balancing practical, and expressive communication, we aim to make room for stronger brand relevance, meaningful connections, and the feeling of empowerment.
SELLING PROPOSITION
Putting you in power
PERSONALITY
Authentic, rebellious, passionate, clever, inclusive, driven
VOICE
Inspiring, empowering, edgy, informative, vibrant, confident, conversational
BRAND POSITIONING STATEMENT
Unlike vertically-integrated solar companies, our world-class, end-to-end virtual solar sales enablement and project fulfillment platform empowers everyone to benefit from solar energy. Pre-vetted installers, high-quality technology and financing solutions, training and professional services, and proposal tools are united on our platform so that solar is more accessible than ever before to sales professionals and homeowners alike.
MANIFESTO
It’s time to break free from the systems that are failing us and the planet. From soul-crushing jobs and greedy energy monopolies that trap us in a never-ending cycle of dependency. We are dreamers who believe there is a better way. Revolutionaries escaping the matrix. Warriors reclaiming our power. But we can’t do it alone. We need people like you who aren’t afraid of challenging the power structures and pushing boundaries. Join us not only in building a better world, but benefiting from it too. It’s time that you are in Powur.
